What every Startup founder should know…

I guess, this is the best instruction guide for a startup founder. At a time when companies like Facebook, Google are stating design(er)s as a risk factor in their SEC filings. Focus on the product design and everything else follows.

Here is the ultimate tribute to product design by one of the best designers so far.

• “I am always fascinated when I see the latest Apple products. Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them.”  — Dieter Rams.
• I have always observed that good design can normally only emerge if there is a strong relationship between an entrepreneur and the head of design.  — Dieter Rams.

Startups, this is how design works. (via Startups, This Is How Design Works – by Wells Riley.)